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Friday, April 3, 2009

April Fools’ Day pranks harmlessly pervaded worldwide again this year. Media outlets and internet sites have joined family, office workers, and friends to provide a wide variety of practical jokes. Ireland, France, and the United States celebrate April Fools all day, whereas a few countries celebrate jokes only until noon such as the United Kingdom, Australia, New Zealand, Canada, and South Africa.

Car and Driver claimed that GM and Chrysler were ordered out of NASCAR by the White House by the end of 2009 in order to receive any more government loans. There are press releases about this short-lived prank which received controversial feedback.

The Swiss Tourism Board has announced that volunteers were desperately needed, The Association of Mountain Cleaners “makes sure that our holiday guests can always enjoy perfect mountains. Using brooms, brushes, water and muscle power, they clean the rocks of any bird droppings.”

This year Gmail produced a new autopilot feature for April 1, 2009 which can read your email and automatically respond to every message.

BMW released its new Magnetic Tow Technology which allows your BMW to magnetically attach to the vehicle ahead of you. This enhanced technology allows the driver to remove their foot from the gas pedal and turn off the motor.

The Guardian proposed its move to Twitter, which would allow the newspaper to fit its article content into 140 character messages or “tweets”. Included in this venture was the archiving of past events reported by The Guardian, such as, “1927 OMG first successful transatlantic air flight wow, pretty cool! Boring day otherwise *sigh*”

Google’s technological break through for April Fool’s Day was CADIE, (Cognitive Autoheuristic Distributed-Intelligence Entity). By extracting internet search patterns combined with Brain Search, a part of CADIE technology, Google can now search your thoughts and memories.

Wikipedia even fooled Fox News who claimed that “every item on the home page of the user-generated site Wikipedia is fake. The featured Wikipedia article regaled the “Museum of Bad Art” in Boston.” However, each item on the main page was based on reality — even news articles such as NASA reports a shower of diamonds over the Republic of Sudan, which was based on a meteorite which passed over Sudan whose fragments did reveal diamonds upon discovery.

The Conficker Internet worm had been in the news warning of a worst case scenario when computers worldwide would be affected by the virus. Even the chief security adviser for Microsoft, Ed Gibson, didn’t want to make any predictions about what would happen. Experts just knew that it was set to go off on April 1. Several anomalous happenings were attributed to Conficker including Leroy “Mac” MacElrie who claimed to be the programmer of the Conficker worm and turned himself in to police.

Hotels.com ran an advertisement offering hotel room bookings on the moon which would be offered on European websites starting at £800 a night.

Qualcomm ingeniously revealed a new wireless networking technology called wireless convergence. Making use of the flight patterns of pigeons. They then use innovative solutions to converge the birds with wolves to protect the internal improvements.

Media outlets were not the only ones pulling pranks. Gaming websites across the internet Blizzard, Joystiq, and affiliates posted reviews and announcements of games with tongue in cheek. YouTube offered viewers a unique April Fool’s experience as videos were offered upside down. In Ireland, U2 fans received a U2opia concert on a shopping centre roof top concert rather than the real thing.

Wednesday, November 29, 2006

A record number of complaints, over 600, against the New Zealand restaurant chain Hell Pizza for its advertising campaign using condoms delivered via letterbox have been upheld by the Advertising Standards Authority (ASA). Family First “welcomes heavenly decision from ASA on Hells Pizza.”

Hell Pizza delivered sealed foil condoms in a cardboard box to households nationwide. On the outside of the box were the words: “Our pizza for meat lovers!” and the restaurant logo. The inside of the box included the condom and explicit instructions on how to use it. Hell Pizza delivered 70,000 condoms to households. An additional 100,000 were distributed to health and community groups who the chain said were “very supportive.”

Bob McCoskrie, director of Family First, said: “This is a victory for the protection of families from grubby advertising by companies like Hell’s Pizza, and is also a message to other companies who cross the line of what is decent and acceptable to our community. This is a pizza delivery company taking the moral high ground on sex education and telling parents how to give sex education to their kids, implying that all parents have failed at this, and kids as young as five should be exposed to this type of material.”

S. Nicholas filed a formal complaint and said in the complaint:” Any child can open the box take out these condoms and play with them. These are contraceptive devices, not playthings. The package also gave full instructions ‘how to use the condom’ in case some young person wanted to ‘experiment’! It shows lack of taste and is irresponsible.”

Other complainants said that it is inappropriate to promote food with a condom, the text “meat lovers” was offensive, that it undermined family values, and removed the right for families to teach sex education to their children. Condom use instructions that came with the advertising campaign were unnecessary and unacceptable and that there are health and safety issues if the condom broke during delivery.

The ASA said that three code of ethic rules were broken. They were basic principle 4, advertisements should follow a sense of social responsibility to both the consumers and society; rule 4, advertisements should not contain anything generally offensive and rule 5, advertisements should not contain anything that would cause serious widespread offence.

The agency Cinderella, acting on behalf of Hell Pizza, said that they “most certainly did approach this campaign with a due sense of social responsibility to consumers and society.”

Cinderella said: “From the very beginning, the company’s marketing activities were unconventional and memorable… HELL has built a successful brand by utilizing a limited marketing budget in ways that sought to grab attention and secure significant additional media coverage that would never have been able to be sustained using conventional, paid-for, advertising techniques.”

“LUST and sex are, in our experience, often found not far apart. One generally follows the other. And enjoying great food either before or after is also not such a stretch.”

Replying to the instructions that have to be printed, Cinderella said: “The terms are not really sexually arousing and the suggestion made by one hysterical complainant that they could then go and act out the instructions on the next door child is just not plausible and probably not even physically possible. It borders on insane to believe that this is a credible risk. …there has not been an explosion of sexual assault of children after being exposed to government health warnings.”

The ASA then considered all information given to them by both complainants and the advertiser.

The ASA agreed that the advertisements were in breach of basic principle 4 because: “Unsolicited, unaddressed delivery of a condom to letterboxes to promote a food brand did not meet [the basic principle 4] standard.” The standard “required all advertising to be prepared with a due sense of social responsibility to consumers and society.”

The ASA then reviewed whether or not the advertisement programme had breached rule 4 and rule 5. “The method of distribution was a key factor in considering whether or not the promotion had breached the Rules, taking into account the random context, medium, audience and product. The majority of the Board noted that it was difficult to target specific groups or ages using unaddressed letterbox distribution. In addition, it was concerned that such a method of distribution allowed any member of a household access to the advertising.” The majority of the ASA board did not find the instructions offensive but did agree that it would cause widespread offense. The advertisement programme is in breach of rule 4 and rule 5.

Some of the ASA board said: “…While the promotion had caused offence to some, this was offset by the possibility that the promotion had reached an audience that may not access the safe sex message via other media.”

The ASA decided to uphold the complaints, “complaints were unanimously upheld.”

“Our message to Hell’s Pizza is simple – stay out of the bedroom and get back into the kitchen,” Mr McCoskrie said.

Sunday, September 6, 2009

24-year-old Aman Kassaye, of no fixed abode, is to face a charge of attempted murder for his alleged role in an armed robbery that netted £40 million ($65 million) worth of jewelry from a London store.

Kassaye is the seventh man to be charged, and is also facing prosecution for conspiracy to rob the Graff store in New Bond Street, false imprisonment, and using a handgun to resist arrest. He will appear at Wimbledon magistrates court on Monday.

The other six men have already been remanded in custody until October 23, when they will appear at Kingston Crown Court. All are facing charges of conspiracy to rob, and two of them are also charged with a firearms offense.

43 diamond rings, watches, and bracelets were taken from the store. The theft occurred when two armed and suited men walked in and took an employee hostage. It has been reported they used prosthetic masks made from liquid latex but police have not confirmed this. Amateur footage also shows a shot was fired. No-one was injured.

The robbery is one of the biggest the United Kingdom has seen. After the crime a string of getaway vehicles was used, with police believing several more offenders assisted with this stage of the plan. Although The Telegraph claims no stolen property has yet been recovered, this is also unconfirmed by police.

Saturday, August 23, 2008

London, Ontario is the latest in a string of Canadian cities to have acted on increasing public demand to ban bottled water. On Monday, the decision to eliminate bottled water sales in city-run facilities was passed by London’s city council with a vote of 15-3 in favour. The move was driven by a desire to reduce waste and shipping, have a lower impact on the environment and promote tap water as a cheap and safe alternative.

London’s new restrictions will be implemented over the next several months in buildings that are already equipped with water fountains. Bottled water will still be permitted at many city-run events, such as upcoming summer festivals. Privately-owned retailers will not be affected by the ban.

Other cities, such as Vancouver, Ottawa and Kitchener, that are already engaged in debate on the issue, may now be watching London carefully for how the ban plays out. Other areas have already begun to phone London with questions on the details of its new regulations. Toronto has begun taking a look at bottled water packaging as part of its waste diversion strategy, and its public school board is looking into the possibility of a total restriction on bottled water sales.

In recent years, an awareness of the energy that is required to manufacture, transport and recycle the product has spread nation-wide. Proponents of the ban point to the fact that it can produce as much as 150 times the volume of greenhouse gas when producing bottled water as compared to supplying the same volume of tap water. They also point out that the water that goes into bottled water products is not inspected as frequently as tap water in Canadian cities.

Some have taken this cause to heart more than others, such as British Environment Minister Phil Woolas, who called the use of bottled water “morally unacceptable.” Restaurant critic Giles Coren of The Times of London criticizes those who use the product as “the new smokers.”

Canada’s beverage industry has come down with criticism on the increasing opposition to bottled water. Spokesman Scott Tabachnick for Coca-Cola Co., which produces Dasani brand bottled water, commented on the convenience of the product: “It’s hard to bring your kitchen sink with you.”

Vancouver City Councillor Tim Stevenson thinks that bottled water’s time has come and gone: “Bottled water companies have had a fabulous ride on an unnecessary fad.” Vancouver officials are still determining how bottled water restrictions, which have been voted for by the City Council, can be phased in.

Next month, the city is planning to initiate a marketing campaign encouraging Vancouver residents to choose tap water and to remember to carry reusable drinking containers whenever possible.

Renowned environmental activist Dr. David Suzuki has praised London’s decision, saying that it represents a turning point for people’s perceptions on the issue: “I’m really delighted that London has done this because it really makes us focus on some fundamental issues.” He hopes that someday people will “look at anyone who hauls out a bottle of water and say, ‘What the hell’s wrong with you?'”